Meet Peter


Peter Jensen: Coaching in a corporate setting
Get instant access to chapter excerpts,
a Third Factor primer, and other bonus material.

Peter in 100 Words

Peter is the founder of one of Canada’s premiere training companies Performance Coaching Inc. He has worked with major companies all over North America and abroad. He has attended eight Olympic Games, worked with over 60 medal winning athletes and their coaches, and is a sport psychology trainer for many of Canada's Olympic athletes. He is also an instructor at Canada’s foremost executive development school, Queen's School of Business.

See below for more details about Peter.

Peter Pie
Peter’s a busy guy – here’s how he spends his time. Click on any area to learn more.
Peter is the CEO of Performance Coaching Inc., a corporate training firm.. MORE >
From Sudbury to Singapore, Peter addresses audiences around the world. MORE >
Peter is an instructor at Queen’s School of Business. MORE >
Peter has helped over 60 Canadian athletes win Olympic medals and is currently the sport psychologist for the Gold medal-winning Women's Olympic Hockey team. MORE >
Peter’s wife Sandra is a partner at Performance Coaching. He has four children, and over the past two years has become a grandfather five times over with another on the way. MORE >

PCI Logo Peter is the CEO of Performance Coaching Inc. (PCI), a corporate training firm.

Since founding PCI in 1992, Peter has grown the business from a one-man shop to a strong Canadian player in leadership training and development. Leading companies in sectors as diverse as finance (TD Bank, RBC), health care (Ottawa Hospital, Hospital for Sick Children), manufacturing (3M, Quadra Chemicals), energy (Nexen, Suncor) and utilities (Reliance Comfort, Hydro One) have used PCI’s programs to increase employee engagement and achieve improved results.

PCI’s many programs are lead by highly qualified, experienced trainers that have been mentored and coached by Peter and his executive team. It is PCI’s mission to bring the highest quality training available in our area of expertise to corporate Canada and to date we have experienced great success. Go to PCI’s website >

Peter has helped over 40 Canadian athletes win Olympic medals and is currently is a mental training consultant for many of Canada's Olympic athletes.

Since 1988, Peter has attended seven Olympic Games as a member of the Canadian team, including Vancouver 2010. More than 40 athletes who have worked with Peter have won Olympic medals, in sports as diverse as figure skating, mogul skiing, synchronized swimming, and hockey.

Since joining Hockey Canada in 2005, Peter has attended training camps across Canada, traveled to Torino and Vancouver to bring home Olympic gold, and accompanied the team from Sweden to China, ensuring that they are as strong mentally as they are physically.

Peter is a key element of the Own The Podium program for Canadian Olympians – ensuring that all of our athletes receive the kind of comprehensive support required to perform at elite levels.

Peter is an instructor at Queen’s School of Business.

For close to 20 years, Peter has taught at Canada's top business school: Queen's School of Business. He teaches in the MBA as well as numerous non-degree executive education programs. He is a top-rated instructor at the Queen's Executive Development Centre.

Learn more about Queen's School of Business >

Peter Jensen's DVDFrom Sudbury to Singapore, Peter addresses audiences around the world.

In addition to racking up frequent flier miles, speaking gives Peter the greatest opportunity a true Igniter can get: the chance to give people the tools and motivation to get better. 

Here’s a sample of recent audiences he’s addressed:

  • Governer General’s Leadership Conference
  • 50 Best Managed Companies in Canada Forum
  • HR Southwest Conference
  • Sport for Kids Benefit Gala


Learn more about booking Peter as a speaker >

Peter Brandon

Peter’s wife Sandra is a partner at Performance Coaching. He has four children, and has been lucky enough to become a grandfather five times over with another on the way.
Blitz Brothers

An avid runner, Peter has logged thousands of kilometers across North America. 

He often ends his speeches and classes at Queen's by announcing: “Who wants to go for a run?”  Anyone who does is immediately inducted into Peter’s running club, “The Blitz Brothers,” and sent a
t-shirt as proof. 
Blitz Brothers

As much as Peter enjoys living in Toronto it is at the cottage that he truly relaxes…if you consider working on hundreds of small projects relaxing. Peter heads to the Minden Hills area as often as he can get away with it.