Dr Peter Jensen has worked with Fortune 500 companies in eight countries enhancing the performance of top executives and organizations. He has attended seven Olympic Games as a member of the Canadian Olympic Team, most recently working with the gold-medal winning Women's Hockey Team. He's a top-rated instructor in seven programs at Queen's School of Business, including the Queen's Executive Leadership Program. He is a best-selling author and media personality; his work has been featured on ABC, CBS, CBC, CTV.

Ignite the Third Factor

How do you get people committed to reaching their full potential?

It's a question that challenges new managers and seasoned executives alike, echoes through coaches' heads as they watch a gifted athlete underachieve, and keeps parents up at night. It's a question that you need to be able to answer to move your work team to high performance and enable your children to achieve self-reliance and success.

It is also a question Dr. Peter Jensen has spent his lifetime investigating. In Ignite the Third Factor, Jensen synthesizes his life's work into the five core practices exceptional leaders use to ignite the Third Factor in themselves and others. Dr. Jensen works through an easy-to-understand model, providing a clear view of what separates 'igniters' from 'extinguishers' and explores a wealth of strategies you can put to use immediately in your world.

Hear Dr. Jensen speak on these highly relevant topics in his own inimitable fashion, with humour and warmth, as he draws on his many years of teaching, coaching and consulting with high performers from business, sport and education.

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Peter In The Media



Peter on Studio 4 TV in Vancouver, BC

The Globe and Mail

In naming Ignite the Third Factor one of the ten best business books of the year, The Globe and Mail's Harvey Schacter notes that "The advice is tangible and practical, and buttressed by stories from the many athletes Mr. Jensen and his interviewees have assisted to success"

The Globe and Mail

In their featured book review, The Globe and Mail writes that Ignite the Third Factor is "laced with wonderful anecdotes" and is "a strong book, which will help you with something managers struggle with: how to coach staff to better performance."

The Motts

Peter had a blast with the Motts, a husband and wife team that are a Toronto radio institution

Click the Play Button Below to Listen

The Inside Track

Listen to Peter's appearance on The Inside Track.

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Canada AM

CTV.ca has a great summary of Peter's appearance on Canada AM, as well as a video of the appearance.

Read the full story >
Watch the video >

AM 650 Vancouver

This two parter has Peter discussing the importance of Third Factor in our day-to-day lives on the morning show of AM 650 Vancouver.

Part 1

Part 2

Resources for Book Owners

Find your username and password on page 17 of the book

username password
Get instant access to chapter excerpts,
a Third Factor primer, and other bonus material.

See Peter in Action

Peter Jensen: Coaching in a corporate setting
Book Peter as a keynote speaker for your event
Hear Peter CBC radio interview
Peter's Clients
Investors Group Jacques Whitford Royal Bank TD Canada Trust NexenSuncor EnergyNorth American Construction Group Toromont CAT LCBO Union Energy

"...Fantastic, practical and of great substance!. This is not a book of forced parallels between sport and business, but rather a recognition that what ‘ignites’ greatness in all of us can be found anywhere by a great leader."

– Shirlee Sharkey, CEO, St. Elizabeth Health Care

"Jensen offers great insight into what is fundamentally important to be an inspiring leader and an effective coach. Whether you are a seasoned business leader, someone aspiring to become one or simply an individual looking for personal growth, Ignite the Third Factor is a very practical book you can put to great use right away."

– Rick George, CEO, Suncor

"The most critical aspect of my Olympic success was my work with Peter."

– Tracy Wilson, Olympic Medalist, NBC Commentator

"In Ignite the Third Factor, Jensen describes what is truly fundamental to inspiring leadership in a simple, direct and practical way. The book is a pleasure to read – and full of ideas that stay with you long after you put it down."

– Charlie Fischer, President and CEO, Nexen Inc.

"If I could have read this book 30 years ago, it would have made me a better leader a lot sooner. It took decades for me to realize that viewing every interaction as an opportunity to help people get better is the key to building a winning enterprise. The funny thing is that, as I read it, I kept thinking how the same principles can be applied to helping your kids develop their potential…and there it was...in the last chapter!"

– Gwyn Morgan, Founding CEO, EnCana

"Ignite the Third Factor is a tremendous playbook that explores deeply the key elements that develop people to their greatest potential and brings high performance to the next level. This is a great gift for anyone who wants to be the best they can be and develop those around them to do the same. Ignite the Third Factor is a book that must be shared with others – re-gifting is certainly encouraged!"

– Linda Morgan V.P. of H.R. and Labour Relations, Reliance Home Comfort

"This book is so easy to read that you forget just how powerful the stuff you are reading is--until you hit one of the many paragraphs that snap your head back and make you say ‘wow, I need to read this again.’ There wasn't a single chapter in the book that didn't leave me with at least one strategy I could put to use immediately."

– Daniele Bertrand, President, Dufflet Pastries

"I have known Peter and watched him work with athletes for 25 years and have seen him use his own grounded self-direction to pull athletes to not only perform but to develop as better people. He is indeed an Igniter."

– Brian Williams, CTV Olympic Host